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Fairs & Events

Concepts, branding, production and marketing 
During my time at Svenska Mässan Gothia Towers, I had the opportunity to work with a variety of brands for both events and restaurants. I was involved in the entire process, from concept development to production and marketing.
Nordic Food Expo

Developed the visual identity, campaign, and landing page for a brand-new event, the Nordic Food Expo, focused on food and beverages. The expo aims to attract guests from around the world with a strong emphasis on sustainability. Independent project.​

Website
A-frame sign
Båtmässan

I was responsible for creating a new design style for Båtmässan’s 2019 campaign, as the event wanted to refresh its visual identity for its 60th anniversary. While the logo remained unchanged, I added wave elements to the profile, a graphic element that ties the advertising together across all channels, giving it a more modern and cohesive look. I also designed a special symbol for Båtmässan’s anniversary. Below, you can see examples including outdoor ads, bus wraps, print ads, Facebook carousels, and banners.​

Bus wraps and A-frame sign
Ads
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