About me
My passion is to, through design, create credibility, solve problems, simplify things and always enhance and clarify brands during the process.
In short - to make things simple, smart and clear
Who I am
Åsa Link
Phone +46 (0)70 233 15 10
E-mail aasalink@gmail.com
The desire to create has always been a part of my life. It is what drives me and makes me happy! Therefore, working as a designer has come naturally to me. Today I am a UI designer and art director. I have a Bachelors in Media Engineering with over 20 years of experience in creative design.
My wide experience with design in many different areas makes me confident and effective in my role. During the years I have learned what questions I need to ask in order for the end result to be on-point. I am also very experienced in developing processes and structure for a smooth collaboration between everyone involved. This, combined with the fact that I am curious, creative, and technically knowledgeable, means that I can create value in most areas of the design process.
I have several years of professional experience in both print and digital and moving media, combined with a genuine interest in design and illustration. I am used to handling large complex productions with tight deadlines. What pushes me forward is that I am curious and always eager to learn more. Therefore, I thrive when I have the opportunity to work creatively in teams where we all can push and learn from each other. I really appreciate that, as a designer, I can explore so many different areas and industries in ways that continue to develop my skills. Lately, I have pivoted into the area of UI and UX design. Within these area, I am especially strong with UI and design systems.
What I do
I have experience working with a wide range of areas within design. This gives me a unique ability to see to see and understand design from different perspectives in my work.
UI design
I create consistent and clear interfaces that reflect the brand.
Graphic Design
I have extensive experience of layout work, both for print and web productions.
Marketing
Both traditional marketing and social media marketing.
Design systems
I love to work effective and give the user a consistent brand experience.
Illustration
Both vector illustration and freehand illustrations.
Motion Graphics
Basic motion graphics for product videos and ads.
Art Direction
Make sure that everything is on brand and communicating the essence of the brand .
Branding
I love to discover the brands personality and create the visuals language that aligns with the brand.
Experience
2022–Present
UI Designer
Scania Group, consultant via AFRY
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Area responsible for icons, telltales, and pictograms, including creation and management of the icon library.
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Maintaining and developing the design system.
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Driving process improvements for greater efficiency.
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UI design across multiple areas of the system.
2019–2022
Art Director
Minna Technologies
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Led the development of Minna’s visual identity and overall brand expression.
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Established comprehensive guidelines, templates, and tools for consistent graphic communication across the company.
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Managed the concept, design, and production of materials for all channels, including digital, social media, sales collateral, and the website.
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Updated, designed, and maintained Minna’s website using WordPress.
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Created ads, videos, illustrations, presentations, mock-ups, and motion graphics to support various marketing efforts.
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Ongoing branding efforts and continuous development of the company’s visual identity.
2018–2019
Graphic Designer
Svenska Mässan Gothia Towers
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Developed and defined graphic profiles and brand identities.
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Managed and evolved the visual direction of approximately 40 distinct brands.
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Led the ideation, design, and production of materials across all channels, including print, digital, photography, film, web, and applications.
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Established comprehensive guidelines, templates, and tools to ensure consistent graphic communication across the organization.
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Coordinated with advertising agencies, photographers, printers, and distributors to execute campaigns effectively.
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Updated and maintained website content using WordPress.
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Created custom illustrations and patterns for the company’s various brands.
2016–2019
Illustrator, Artist
Åsa Link
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My own company that I ran alongside my full-time job.
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Art in watercolour and oil.
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Reproduces motifs as fine art prints.
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Vector patterns for wallpaper and fabrics.
2005–2018
Art Director/
Art Director Assistant
Solberg Kommunikation AB
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Designed and produced materials for both print and web platforms.
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Created custom illustrations and infographics to support various productions.
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Managed and executed large-scale, complex productions, often in multiple languages.
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Worked with a diverse portfolio of clients, including renowned global brands and national companies across a wide range of industries.
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Developed templates and processes to streamline project workflows and improve efficiency.
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Trained clients in the use of CtrlPrint, InCopy, and InDesign for seamless collaboration and production.
2004–2005
Graphic Designer
Mediart Reklambyrå AB
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Worked with final art and producing campaign material for customers such as Pressbyrån and 7-Eleven.
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Developed several logotypes and graphic profiles.
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Interacted daily with customers and printing suppliers.
2003–2004
Graphic Designer
Techtum Lab AB
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Produced marketing material and graphic solutions to all channels.
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Developed the company’s new web page.
Education
2021
Udemy
UX & UI
Strengthened knowledge of UX and UI design with the following courses:
- Complete Web & Mobile Designer in 2021: UI/UX, Figma, +more
- DESIGN RULES: Principles + Practices for Great UI Design
- Learn User Experience Design from A-Z: Adobe XD UI/UX Design
- The Complete Figma Course – Designing Mobile & Web App UI/UX
2020-2021
Udemy
Motion Graphics
Strengthened my knowledge in Motion Graphics with the following courses:
- Adobe After Effects CC: Novice to Expert in After Effects CC
- After Effects - Motion Graphics & Data Visualization
- Adobe After Effects CC - Motion Graphics Design & VFX
2012
Berghs School of Communication
2000–2003
Umeå University
2002
University of Wollongong, Australia
Art Direction
In-depth theoretical and practical knowledge in: graphic communication, corporate identity, branding, strategy, planning, and implementation of advertising campaigns, media selection, and creative processes.
Högskoleingenjör i medieteknik
Interdisciplinary engineering education with dual majors in information technology and media communication. Focus was on multimedia and the web. Example of courses: Programming in Java, ASP.net. Graphic design, 3D, Video production, Analogue electronics, Digital electronics, Mathematics for engineers, etc.
Web Design, Information Technology B, Aboriginal Australia
Studies abroad for one semester.
1999–2000
Chemistry A, Physics A & B, Mathematics B, C & D, Computer Science
Komvux, Umeå
1998
Graphic Design 20 p
Umeå University
1997–1999
Creative Art 60 p
Umeå University
1997
Umeå University
1996– 1996
Umeå University
1992–1995
Mimerskolan
Gymnasium, Umeå
Applied Psychology 20 p
Medie- och Kommunikationsvetenskap 20 p
Bildlinjen
Clients
Skills
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Figma
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InDesign
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Illustrator
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Photoshop
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After Effects
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Wordpress
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Ctrl-print
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Acrobat
Professional
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Understanding of programming with some experience in ASP.NET, Flash, HTML, and CSS
